Feedback & Commentary

Our target audience was teenagers and young adults. We will change that to fit a wider audience and it would also benefit childline and could stop bullying at all ages. The target audience therefore should be 12 and over, because thats the age children will understand the advert. We are not going to change childline because it fits in our story well and its a very recognisable logo. This video informed/helped us in going forward with the campaign. It done this by asking us questions about the campaign. The answers we had made us rethink some ideas or develop them. since we are changing the target audience wider across all ages above 12 we are going to add recognisable bullying charities at the end with a fade.

Bullying brain storm

We picked childline because they are one of the most popular charities in the UK and the logo will easily be recognised in the campaign video. We first started of with Bullying Uk, ditch the label, kidscape and childline. We asked people "which organizations logo do you recognise the most?". 5 people said they know childline, 1 said ditch the label, 3 said Bullying Uk and no one knew kidscape.
Childline:5
Bullying UK:3
Ditch the label:1
Kidscape:0
So then we took our results and picked childline since it's the most popular.

Mood Board

Mood board new from Richie Merkz

Horizontal and Vertical

Horizontal%20and%20vertical from Richie Merkz

LEGAL AND MORAL

Market communication
(2.3 Marketing communications must not falsely claim or imply that the marketer is acting as a consumer or for purposes outside its trade, business, craft or Profession; marketing communications must make clear their commercial intent, if that is not obvious from the context.)
This applies to our advert, but we are going to overcome this by just showing awareness to the public and were not asking for donations. 
Misleading

(3.1 Marketing communications must not materially mislead or be likely to do so.) We can’t mislead what we are trying to communicate, so we can’t make the bully look good. To do this we will show the bully as a bad and evil character. (3.3 Marketing communications must not mislead the consumer by omitting material Information. They must not mislead by hiding material information or presenting) We can’t say false information. To overcome this we have done research about bullying and professional organizations for bullying such as Child Line  

Harm and offence

(4.1 Marketing communications must not contain anything that is likely to cause Serious or widespread offence. Particular care must be taken to avoid causing Offence on the grounds of race, religion, gender, sexual orientation, disability or Age. Compliance will be judged on the context, medium, audience, product and prevailing standards marketing communications may be distasteful without necessarily breaching this rule. (Marketers are urged to consider public sensitivities before using potentially offensive material. The fact that a product is offensive to some people is not grounds for finding a Marketing communication in breach of the Code.) This means we are not allowed to be stereo typical and prejudice or discriminate the character roles. Therefore we can’t have 3 black bullies on one ethnicity it has to be spread out differently.

Children

(5.1 Advertisements that are suitable for older children but could distress younger children must be sensitively scheduled.) This means we must keep it for all ages which means no swearing or adult comedy. (5.4 Advertisements must not condone or encourage bullying.) we can’t make bullying look good becuase childern will copy or we can’t make it look cool or childern will copy.

 Privacy

(6.1 Marketers must not unfairly portray or refer to anyone in an adverse or offensive Way unless that person has given the marketer written permission to allow it. Marketers are urged to obtain written permission before: referring to or portraying a member of the public or his or her identifiable Possessions; the use of a crowd scene or a general public location may be acceptable without permission Referring to a person with a public profile; references that accurately Reflect the contents of a book, an article or a film might be acceptable Without permission) this means if there was a person from the public in the background we would have to ask them for permission to use the footage.

Promotion

                8.33.3 Specify exactly what will be gained by the named charity or cause and state the basis on which the contribution will be calculated (see rule 8.34) this means we have to say what the charity will gain by watching the advert, Which is nothing because we are spreading awareness 

Proposal

The target audience is aimed at 12 and over, this is because we feel bullying can happen to anyone any age, however is the audience is too young they wouldn’t understand the campaign advert. The only thing is childline is mainly just for teenagers and young adults but I feel if your older and you see the advert you will understand it and are more eligible to find another similar bullying organisation.  But just in case we are going to add different bullying Charities at the end of the video with a fade transition to end it.

The purpose of the campaign is to spread awareness of bullying and to try and stop it in the UK and also we are trying to give someone who watched the advert if they are being bullied a resolution to their bullying problem, which is ChildLine which we are promoting. 

Summary of the idea – Haseeb is the victim, Richard and Steven are the two bullies. It starts of in a classroom and Haseeb receives hate comments on his Instagram. The camera pans to Richard and Steven (the bullies) one pointing at the phone and both laughing. Next day Haseeb leaving the classroom and Richard barges him next Steven out of the way of the door. Richard throws a rubber at Haseeb and teacher doesn’t see but he/she can see he’s hurt. But the teacher can't do anything because haseeb doesn’t tell him. Later that day he see a child line advertisement and calls them up. They tell him to tell as teacher. He tells a teacher the teacher ts. It will be about 2 mins long. the slogan is there's always someone to talk to this means no matter what situation you're in you can tell someone. our location is LSC in a classroom and hallway, this will relate to other people age 12 and over. 

The platforms will be Youtube, Instagram, snapchat and TV. I have chosen these because all young people use theses platforms. Also everyone watches TV so ads will be seen by all. We are going to do this indirectly like pop up adverts. however for TV it will play when a show's not on and for youtube before.

S.W.O.T analysis

S.W.O.T analysis

Strength

• We now know who are target audience is.
• We know the charity that we are using/promoting.
• We now know the different types of ways for people to get bullied.
• We now know the majority of audience.
• We now know the age group as all of them were 16-19

Weakness

• We do not know what gender most of our audience are because of our late question.
• We did not know how to use surveymonkey.com.
• We did not ask the right question to get the right answer.

Opportunities

• We gave them confidence and a chance to talk to us.
• We gave them the survey.
• We gave then the options to list what’s happening to them.
• We can also do interviews to gather information to the audience.
• We listen to them
• We are helping them
• We spread the word.
• We know the different platform

Threat

• Most of the audience are shy
• They do not want to state personal information
• Make the video different from others/unique.

Primary research analysis/questionnaire

Primary from Richie Merkz

S.W.O.T analysis

Opportunities
My research helped with pre-production because we needed to know where would someone go if they were being bullied to show a solution for people, so I researched about child line. Its a online/phone service that you can use for free if your being bullied. I needed to know this so we can include the victim calling child line for a solution to show people who are actually being bullied. The primary research helped work out how many people have been bullied and how so we can get our advert accurate.
Threats


Strengths
It will spread awareness to the public about bullying, It can also solve bullying if someone's in that situation. Secondary research is quick and easy to find. The research is accurate to help us

Weakness
We only asked a certain amount of people from the same place so the results may not be fair  

Secondary research

Presentation1 from Richie Merkz

Film industry

Moving image indstry from Richie Merkz

Case of DIY and social media

Case%2520of%2520 diy%2520and%2520social%2520media from Richie Merkz

Luke cage TV DRAMA

Luke%2520cage from Richie Merkz

Documentary Analyisis

Documentry analyisis from Richie Merkz

Independent, niche and mainstream

I ndependent niche from Richie Merkz

Boodies

Boodies from Richie Merkz

Media industries and structures

Bbc and itv from Richie Merkz

second a day

Second a day from Richie Merkz

flow chart

Unit 1A.4 Multimedia Technology and Consumption: Research project

Multimedia from Richie Merkz

Key features of moving image productions

Format - one off program or part of a series limited number of episodes e.g. episode continuing theme or characters or narrative most documentaries are part of a series.


Purpose - information about a factual topic, educate, take action/get involved and entertainment


Platform - Where from? on demand, I player, YouTube, Netflix, amazon prime. Devices TV, phone, laptops or tablets


Crimewatch
Format - series, same presenters every week, continuing lose narrative
Purpose - inform, educate and to get involved reporting crime
Platform - YouTube, I player or TV schedule

The target audience is anyone into news and crime in the UK
The mode of address is direct because the presenter tells you directly what has been going on then shows a short clip of evidence

Techniques -

• Reconstruction the actors were role playing the scene on
• Reportage
• Interviews

             Luke Cage
Format - series, a whole season is on Netflix each season released 
Purpose - Entertainment
Platform - Netflix,online

The target audience is people who like superhero's
The mode of address is in-direct because the actors are telling a story and not trying to talk to the audience

Techniques -
Reconstruction

Textual analysis

Task 1 from Richie Merkz

Advert analysis

The Hyundai advert

The purpose of this advert is to promote the car, inform about the product and to sell the product. The platforms it is broadcaster on is TV but on schedule for the super bowl when millions of people are watching. The target audience is for people who can drive cars which means 16+.

The advert is in a humorous format and style because everyone knows Kevin hart is a world famous comedian so that humorous side is meant to be there. It’s about a guy who is taking Kevin's daughter out on a date and Kevin lets him use his Hyundai but little did he know the Hyundai has a tracking system and Kevin followed his daughter and the boyfriend and stopped them from touching every time.

I think the persuasive technique used was reward because to me it was saying if you buy this car you get a tracking system with it. Its unique because not many cars have that, so that’s what they were trying to show the most.
Another persuasive technique is inspiration they used Kevin hart and he is very famous so a lot of people are inspired by him and they may try and get the same car he is promoting.
The message is that Hyundai cars are getting better technology.
Its a humorous mode of address  

Repetition is repeating something that has already been said
Reward is a special gift or prize that's in the advert normal if you buy the product you may win
Slogan a short and memorable phrase in advertising
Tagline is catch phrase or slogan
guilt in adverting is a technique used to make the audience feel sorry and buy or donate
aspiration is a strong desire or aim/ambition
sympathy is feeling of pit or sorrow for someone else

Interview x2 adults

Mum - Which devices do they use/apps?

I use a laptop and a phone and i don't use apps

How often?

I use my phone everyday for texting and calling but the laptop i use for work or ordering food online for you.

How important is the technology to them? 

I think its very important for talking to people because its quick and efficient 

Is digital technology good or bad for them?

Its not bad but its hard to use. I don't know how you teens do it 

Grandma - Which devices do they use/apps?

I use my phone and tablet

How often?

I use my phone everyday for texting and calling and the tablet is just for web surfing.

How important is the technology to them? 

Its not that important i can live without it like ive been doing for 50 years now

Is digital technology good or bad for them?

its bad because kids at a low age get hooked on the screens and they should be reading books at that age.

FINAL The Lift

 

Reserching moving image products

Repetition is repeating something that has already been said
Reward is a special gift or prize that's in the advert normal if you buy the product you may win
Slogan a short and memorable phrase in advertising
Tagline is catch phrase or slogan
guilt in adverting is a technique used to make the audience feel sorry and buy or donate
aspiration is a strong desire or aim/ambition
sympathy is feeling of pit or sorrow for someone else





Viral advert
This advert became viral because its way different than other adverts its silly and funny and there's famous people in it. they made it like this to advertise EE and make it unique

Researching moving image products

Observational is experimenting possibility's
Reportage this is reporting news by TV and other media platforms.
Reconstruction it means to rebuild something.
Interviews is someone is asking questions and someone else is answering.



Objective weighs up both sides doesn't make a judgement
Subjective is influenced by a persons feeling or taste or opinion.
Biased unfairly prejudiced for or against someone or something.
I don't think its okay for a documentary to be biased because a documentary is meant to be truthful and reliable and if its biased or subjective it isn't reliable for example if there's a documentary about arsenal football club it cant say "arsenal are the best in the world" with out any solid facts.

Unit 1 motion/Sectors creating media products

Motion from Richie Merkz

INFO

Graded
pass
merit
distinction you have to get a distinction in every bit of the


Danielle unit 1 codes and convections exam
Scott unit 8 media industries structure/cv/adverts ITV or not BBC
you only pay TV licence for bbc1 that's why there's no adverts they are public and get paid though tax
unit 1 and 8 is up to Christmas break
Vanessa unit 2

Induction - Treatment, call sheet, story board, recce

Treatment Classification / genre The genre for our short film will be horror and the Classification will be 15 + Duration- the film will last between 3 to 4 minutes Summary of programme idea including content, narrative, location(s) and what makes it different The idea will be that Connor will drop his ID card whilst entering college and does not realise, and a random stranger gets in using Connors ID, and he is going to class and then he remembers, and runs back to the lift, where he meets the stranger and the stranger pulls him into the lift, which closes for a second and when it re-opens the hand of the Stanger has Connor’s blood on his hand Audience- the audience will mostly be students over 15, but not for kids as it will not be suitable for them Similar / comparable programme examples Price / budget Fake blood-1.00 Equipment The equipment we will use will be • Fake blood • Camera • ID card • Earphones • Mask Actors and production team required Director- Richard Student- Conor Killer- everyone Filmier- Fatima Any ethical issues There will be no ethical issues whilst filming our short film. Advanced Production: Video Front entrance- at this location there isn’t any electrical sources. Also there isn’t a lot of space for equipment because people will be coming in and out the collage so we will be getting in peoples way. Class- in the class there is a lot of electrical power sources, there is plugs and also computers to use. There is more space to use equipment than the front entrance. Lift- the lift in a very small place to move around and film. There is also no space for equipment. There will only be two actors in the lift to prevent any accidents. Corridors- the corridors we will be filming in is similar to the front gate. It will be hard to use equipment because of people going to and from lessons. On the other hand there is electrical sources that we can use. To not get in the way of people in the corridors we will film and a quiet time of the day. Call Sheet No: 1 Production: Production company: Co-Producer: Aaron/ Fatima Connor Richard Gaetan Director: Aaron/ Fatima Connor Richard Gaetan 1st AD: Crew Call: Estimated wrap: 2-3 hrs Shooting Date: 15/9/16 *** See movement order 1 and attached map *** Location: LSC Location contact: A10 *** NO SMOKING ON ANY SET *** SET *SCENES PAGES CAST Nos LOCATION LSC 1 1 Lift LSC 2 2 Corridors LSC 3 3 Front gate LSC 4 4 Classroom NO. ARTISTE CALL TIME (secs) MAKE-UP REMARKS 1 Aaron 36 No 2 Richard 36 NO 3 Connor 36 NO 4 Gaetan 36 No 5 Fatima 36 No CAMERA / LIGHTING PROPS / DESIGN Camera Fake blood ID card Earphones Mask COSTUME / MAKE UP CATERING No one wearing make up Mask for killer NOTES: