Feedback & Commentary

Our target audience was teenagers and young adults. We will change that to fit a wider audience and it would also benefit childline and could stop bullying at all ages. The target audience therefore should be 12 and over, because thats the age children will understand the advert. We are not going to change childline because it fits in our story well and its a very recognisable logo. This video informed/helped us in going forward with the campaign. It done this by asking us questions about the campaign. The answers we had made us rethink some ideas or develop them. since we are changing the target audience wider across all ages above 12 we are going to add recognisable bullying charities at the end with a fade.