Advert analysis

The Hyundai advert

The purpose of this advert is to promote the car, inform about the product and to sell the product. The platforms it is broadcaster on is TV but on schedule for the super bowl when millions of people are watching. The target audience is for people who can drive cars which means 16+.

The advert is in a humorous format and style because everyone knows Kevin hart is a world famous comedian so that humorous side is meant to be there. It’s about a guy who is taking Kevin's daughter out on a date and Kevin lets him use his Hyundai but little did he know the Hyundai has a tracking system and Kevin followed his daughter and the boyfriend and stopped them from touching every time.

I think the persuasive technique used was reward because to me it was saying if you buy this car you get a tracking system with it. Its unique because not many cars have that, so that’s what they were trying to show the most.
Another persuasive technique is inspiration they used Kevin hart and he is very famous so a lot of people are inspired by him and they may try and get the same car he is promoting.
The message is that Hyundai cars are getting better technology.
Its a humorous mode of address  

Repetition is repeating something that has already been said
Reward is a special gift or prize that's in the advert normal if you buy the product you may win
Slogan a short and memorable phrase in advertising
Tagline is catch phrase or slogan
guilt in adverting is a technique used to make the audience feel sorry and buy or donate
aspiration is a strong desire or aim/ambition
sympathy is feeling of pit or sorrow for someone else