Proposal

The target audience is aimed at 12 and over, this is because we feel bullying can happen to anyone any age, however is the audience is too young they wouldn’t understand the campaign advert. The only thing is childline is mainly just for teenagers and young adults but I feel if your older and you see the advert you will understand it and are more eligible to find another similar bullying organisation.  But just in case we are going to add different bullying Charities at the end of the video with a fade transition to end it.

The purpose of the campaign is to spread awareness of bullying and to try and stop it in the UK and also we are trying to give someone who watched the advert if they are being bullied a resolution to their bullying problem, which is ChildLine which we are promoting. 

Summary of the idea – Haseeb is the victim, Richard and Steven are the two bullies. It starts of in a classroom and Haseeb receives hate comments on his Instagram. The camera pans to Richard and Steven (the bullies) one pointing at the phone and both laughing. Next day Haseeb leaving the classroom and Richard barges him next Steven out of the way of the door. Richard throws a rubber at Haseeb and teacher doesn’t see but he/she can see he’s hurt. But the teacher can't do anything because haseeb doesn’t tell him. Later that day he see a child line advertisement and calls them up. They tell him to tell as teacher. He tells a teacher the teacher ts. It will be about 2 mins long. the slogan is there's always someone to talk to this means no matter what situation you're in you can tell someone. our location is LSC in a classroom and hallway, this will relate to other people age 12 and over. 

The platforms will be Youtube, Instagram, snapchat and TV. I have chosen these because all young people use theses platforms. Also everyone watches TV so ads will be seen by all. We are going to do this indirectly like pop up adverts. however for TV it will play when a show's not on and for youtube before.