Evaluation

Tion wayne ft Afro B Evaluation 

In our music video the purpose was to entertain our audience by creating a story, behind the music video. The aim was to show Tion wanyne and Afro B taking their girlfriends out to luxury places. 

This is when we decided to film in canary warf because the scenery is more posh and luxury. The clothing that our actors wore showed that the video was about luxury things and places. We done this because the lyrics in the video are about these things.

The target audience are young adults and teens, because the song is more suited for that age group and our video is supposed to inspire them to treat their girlfriends like that and work hard to get the same lifestyle as Tion Wanye and Afro B. It also shows them loving their girlfriends and showing affection for them, this shows our audience how to treat a loved one. 

Our original idea was to film in college in the photography studio. This idea was soon erased because it wouldn't of shown the point/idea to the audience very well. So we decide on going to canary warf.

We had strengths and weaknesses which we had to tackle in order to get the video done in time. Our strengths were that we was very organised as a group in the pre-production stage, as we assigned everyone in the group to get a task done. We organised the characters and picked who would suit the role of the character in the video and that person would have to revise the song lyrics for the video shoot. We had two camera men, this meant we had a lot of different angles to play around with for the video. 

The weaknesses is that the camera is out of focus most of the time in the music video and also we hardly included lip syncing it was mainly the story. The audience feedback was good, they liked the visuals and the location. They said we can improve on the transitions because we used too much and more lip syncing.

In editing we used different techniques and transitions to make the music video more entertaining. we used transitions to go from one scene to another such as film dissolves, cross fade, fade, page slide and the simple cut. We also had to sort out the clips before we used them by creating a folder for the clips we need and deleting the rubbish clips that we don't need this helped us edit more effectively we used premier pro, i found it easy to edit because i am use to editing my own things at home, however some people in our group wasn't strong with it so we had to help each other out in editing  

Altogether out music video was good and i am happy with the end product.