Feedback & Commentary

Our target audience was teenagers and young adults. We will change that to fit a wider audience and it would also benefit childline and could stop bullying at all ages. The target audience therefore should be 12 and over, because thats the age children will understand the advert. We are not going to change childline because it fits in our story well and its a very recognisable logo. This video informed/helped us in going forward with the campaign. It done this by asking us questions about the campaign. The answers we had made us rethink some ideas or develop them. since we are changing the target audience wider across all ages above 12 we are going to add recognisable bullying charities at the end with a fade.

Bullying brain storm

We picked childline because they are one of the most popular charities in the UK and the logo will easily be recognised in the campaign video. We first started of with Bullying Uk, ditch the label, kidscape and childline. We asked people "which organizations logo do you recognise the most?". 5 people said they know childline, 1 said ditch the label, 3 said Bullying Uk and no one knew kidscape.
Childline:5
Bullying UK:3
Ditch the label:1
Kidscape:0
So then we took our results and picked childline since it's the most popular.

Mood Board

Mood board new from Richie Merkz