Tuesday, 11 October 2016

Key features of moving image productions

Format - one off program or part of a series limited number of episodes e.g. episode continuing theme or characters or narrative most documentaries are part of a series.


Purpose - information about a factual topic, educate, take action/get involved and entertainment


Platform - Where from? on demand, I player, YouTube, Netflix, amazon prime. Devices TV, phone, laptops or tablets


Crimewatch
Format - series, same presenters every week, continuing lose narrative
Purpose - inform, educate and to get involved reporting crime
Platform - YouTube, I player or TV schedule

The target audience is anyone into news and crime in the UK
The mode of address is direct because the presenter tells you directly what has been going on then shows a short clip of evidence

Techniques -
  • Reconstruction the actors were role playing the scene on
  • Reportage
  • Interviews
             Luke Cage
Format - series, a whole season is on Netflix each season released 
Purpose - Entertainment
Platform - Netflix,online

The target audience is people who like superhero's
The mode of address is in-direct because the actors are telling a story and not trying to talk to the audience

Techniques -
Reconstruction

Textual analysis


Thursday, 6 October 2016

Advert analysis

The Hyundai advert
The purpose of this advert is to promote the car, inform about the product and to sell the product. The platforms it is broadcaster on is TV but on schedule for the super bowl when millions of people are watching. The target audience is for people who can drive cars which means 16+.
The advert is in a humorous format and style because everyone knows Kevin hart is a world famous comedian so that humorous side is meant to be there. It’s about a guy who is taking Kevin's daughter out on a date and Kevin lets him use his Hyundai but little did he know the Hyundai has a tracking system and Kevin followed his daughter and the boyfriend and stopped them from touching every time.

I think the persuasive technique used was reward because to me it was saying if you buy this car you get a tracking system with it. Its unique because not many cars have that, so that’s what they were trying to show the most.
Another persuasive technique is inspiration they used Kevin hart and he is very famous so a lot of people are inspired by him and they may try and get the same car he is promoting.
The message is that Hyundai cars are getting better technology.
Its a humorous mode of address  

Repetition is repeating something that has already been said
Reward is a special gift or prize that's in the advert normal if you buy the product you may win
Slogan a short and memorable phrase in advertising
Tagline is catch phrase or slogan
guilt in adverting is a technique used to make the audience feel sorry and buy or donate
aspiration is a strong desire or aim/ambition
sympathy is feeling of pit or sorrow for someone else

Sunday, 2 October 2016

Interview x2 adults

Mum - Which devices do they use/apps?
I use a laptop and a phone and i don't use apps
How often?
I use my phone everyday for texting and calling but the laptop i use for work or ordering food online for you.
How important is the technology to them? 
I think its very important for talking to people because its quick and efficient 
Is digital technology good or bad for them?
Its not bad but its hard to use. I don't know how you teens do it 


Grandma - Which devices do they use/apps?
I use my phone and tablet
How often?
I use my phone everyday for texting and calling and the tablet is just for web surfing.
How important is the technology to them? 
Its not that important i can live without it like ive been doing for 50 years now
Is digital technology good or bad for them?
its bad because kids at a low age get hooked on the screens and they should be reading books at that age.